According to ComScore, consumers will soon conduct 2 billion local searches each month. With more than 80% of consumers researching online before making in-store purchases, that number will continue ...

Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their ...

AOL opened up for testing a new local search service, finally adding a component to its search engine that many competitors have had for years. Those interested in giving the new service a test-drive ...

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local ...

Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like ...

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers ...